Razzles

Do you remember Razzles? Rich recently purchased a package for Lillianna which got us to thinking about the old Razzles commercial. All I remember is, "First it's a candy. Then it's a gum....." (something comes after this and I think it ends up rhyming with fun?)

Rich started singing,
Razzles are zippy
Razzles are zappy
Razzles will make your whole mouth happy.

I had to remind him that that jingle was for Zarex!
So now we're stumped. What the heck was the jingle for Razzles?

Anyone? Anyone? Bueller?